Sydney Kaye
Brand & Marketing Strategist for Founder-Led & Mission-Driven Brands | Cozy Agency
- Role
- Fitness Instructor at Life Time Inc.
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Sydney Kaye
I build modern brands, content systems, and communities that move businesses forward.My work blends strategy, storytelling, and the structure founders need to grow with intention.Before launching my own ventures, I supported national brand and strategy work for classes at Life Time, shaping how 185+ locations communicated, created, and connected with their audiences. That experience - plus years inside wellness, beauty, creator-led, and mission-driven brands—shaped how I approach every project: clear thinking, intentional execution, and systems that scale.Today, I run Cozy Agency, a strategic brand + social consultancy for founders who want depth, clarity, and direction. Cozy focuses on brand strategy, social ecosystems, creative direction, and content systems that help brands stand apart—without the chaos.I also built Well Said, a top wellness + personal growth podcast, and The Wellthy Circle, a community for women navigating growth, transitions, and ambition. These platforms ground my belief that strong brands are built through clear voice, consistent storytelling, and real connection.Across every client partnership, my priority is the same: create alignment, build structure, and help brands show up with confidence.If you’re building, evolving, or tightening your brand, I’d love to connect.
Experience
Fitness Instructor
Jan 2022 — Present · MN, US
I currently lead two Life Time formats: GTX & ULTRA FIT.Currently top coach in the USA & Canada for both formats
Education
Walter Cronkite School of Journalism and Mass Communication at Arizona State University
Journalism and Mass Communication, Public Relations, Advertising, and Applied Communication
2017 — 2018
University of Minnesota
Bachelor's degree, Strategic Communication and Digital Media Studies - Hubbard School of Journalism
2015 — 2019
Skills
- Typeform
- Microsoft Office
- Wordpress
- Mailchimp
- Storify
- Adobe Premiere Pro
- Adobe Audition
- Hootsuite
- Spanish Translation
- Beginner Coding
- Coschedule
- Customer Service
- Final Cut Pro
- Youtube
- Canva
- Social Media Marketing
- Famebit
- Marketing Strategy
- Mac & Pc Platforms
- Adobe Photoshop
- Advertising
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