Sydney Huerta

About Sydney Huerta

Audience-First Social Media & Content Marketing Leader | Expert Storyteller | Data-Driven StrategistHi, I’m Sydney Huerta, a strategic marketing leader with a proven track record of driving measurement results for global technology brands. My diverse background spanning brand identity, multi-channel campaign development, content strategy, creative production, and social media marketing, gives me a holistic skillset to engage target audiences across all channels and stages to achieve business objectives. My core strength is being an audience-first storyteller. I use data to uncover what truly resonates and, most importantly, listen to what audiences are telling us. Having spent my career working alongside technical experts—from engineers to scientists—I’ve honed my unique ability to translate complex concepts and technologies into engaging, humanized content. I’m known for always asking “so what?” on behalf of the target audience, ensuring every strategy, campaign, or post—whether for product launches, brand storytelling, or technical education—adds real value and connects with them.After seven years at Intel, working across brand, content, and social media marketing, I embraced the exciting opportunity to transform Illumina’s digital presence, making it audience-centric, data-informed, and brand consistent. As the head of social media strategy and content at Illumina, a leading biotech company aiming to transform healthcare with its innovative sequencing hardware, cloud software, and AI data analysis tools, I had a busy three years. I established the social media center of excellence, developed a data-driven, audience-centric social media strategy, grew social engagement (+78%) and audiences (+21%), launched award-winning TikTok and influencer programs, and drove tangible business results ($7.5 million in revenue).Now, I lead social strategy for Microsoft AI Cloud and Security to drive mindshare, advocacy, and usage in a culture-first way. Stay tuned for the new stats!Areas of Expertise: Integrated Marketing | Content Strategy | Digital Marketing | Campaign Planning | Social Media Strategy | Brand | Media & Editorial Planning | Content Creation | Creative Development | Video Production | Stakeholder Management | Data-Driven Decision Making | Agency Management | Cross-functional Collaboration | Budget Management | Team Leadership | Mentorship | Project Management | Social Listening | Data Analytics | Performance Metrics and Measurement

Experience

1. Sr Social Lead - Ai Cloud and Security

   Microsoft

   Sep 2025 — Present · Redmond, WA, US

Education

• Arizona State University

  Bachelor's degree, Business Management

• MiniMBA

  Mini MBA, Marketing