Sydney Hosford

About Sydney Hosford

Senior manager with experience leading $700 million brands and enterprise initiatives across CPG, retail, and digital platforms. Brings a mix of growth strategy, cross-functional leadership, and end-to-end execution.

Experience

1. Sr Brand Manager

   Procter & Gamble

   Jul 2023 — Present · Cincinnati, OH, US

   Drove 7% YOY sales growth for P&G’s #1 hair care brand ($700M) by modernizing digital and social strategy across channels by:o Leading cross-functional teams of 25+ across marketing, sales, PR, R&D, and agency partnerso Managing $20MM+ media and project budgets with executive-level reportingo Presenting weekly performance and risk updates to senior leadershipo Creating a digital strategy that modernized Pantene resulting in $7MM+ incremental sales for the brand (20% of the growth the business was expected to deliver that year) and cost savings of $800Mo Ideating & managing full funnel campaigns including toolkit creation (photoshoots, editing, consumer feedback, market testing, designing for each platform – TV, Social, eContent, eRetailer Ads, etc.)o Launching one of P&G’s most talkable campaigns from 2025 by partnering with multifunctional teams & agencies to create a talkable idea, create & roll-out a toolkit, design + build + test a webpage, layout a media plan inclusive of Google Ads & email marketing with digital promotions (completed in a revolutionary timeline for a corporation the size of P&G), resulting in record level talkability, 10% conversion rates, and 30% higher click thru rates not yet seen in P&G Beauty’s inhouse data lakeo Managing brand partnerships including influencers, celebrities, editors & everyday consumerso Orchestrating and executing $1MM+ event activationso Brand Building & E2E business oversight presenting weekly results to leadership; leading cross functional teams of 25+ individuals from marketing/sales/PR/social media/R&D/technical teams through daily project execution/ oversight of business results/and growth opportunities; and leading in-depth market analysis leveraging Nielsen & consumer scan data to make personalized retailer executional strategies inclusive of merchandising & media

Education

• The Ohio State University

  Honors Bachelors Degree, Strategic Communications & Business

  2014 — 2017

• Xavier University

  Executive MBA, Business Administration, Management, & Strategy

Skills

• Crm & Database Systems
• Event Planning
• Social Media (I.e. Facebook/Twitter/Instagram Etc)
• Project Management
• Social Networking
• Social Media
• Microsoft Word
• Professional Writing
• Photoshop
• Google Products
• Imovie
• Windows/Mac
• Powerpoint
• Microsoft Excel