Sydney Hendin

About Sydney Hendin

Strategic and client-focused marketing professional with a proven track record in driving business growth, campaign success, and long-term client partnerships. Experienced in developing data-driven sales strategies, managing cross-functional teams, and negotiating with vendors to deliver high-impact, cost-effective campaigns. Known for blending analytical insight with creative execution and bringing a strong customer-first mindset to my accounts. Thrives in a fast-paced, collaborative setting, with a passion for elevating brands through tailored marketing solutions and exceptional service. I am a graduate from the University of Kansas with a Bachelor of Science in Journalism with an emphasis in Strategic Communications. I am a highly motivated, detail-oriented, team player that enjoys working in a creative environment or equally adept at working independently.Specific examples of creative projects I have completed include; the distinguished opportunity to create a members guide for the 2019 Big 12 Business Officers & Enrollment Services conference. I was also chosen as a team member to help personally design the layout and furniture for KU\'s School of Journalism renovation.

Experience

1. Media Manager

   VML

   Apr 2022 — Present · Kansas City, MO, US

   Cultivate and deepen strategic relationships with key client accounts by aligning marketing strategies with business objectives, driving long-term satisfaction, renewals, and account growth.• Accelerate business growth and client success by delivering proactive, data-backed strategies and insights, strengthening trust and expanding consultative partnerships.• Manage and nurture relationships with over 12 key vendors, negotiating competitive rates and securing cost-effective solutions that ensure seamless, high-impact campaign execution.• Boost client engagement and revenue opportunities by leading cross-functional collaboration to create and deploy high-performing creative assets and integrated marketing campaigns. • Serve as the primary point of contact for clients, vendors, and internal teams, ensuring effective communication, seamless execution of projects, and timely delivery of solutions that exceed client expectations.• Streamline billing and financial processes in partnership with the finance team, resolving discrepancies efficiently, ensuring accurate invoicing, and contributing to smoother client relations.

Education

• The University of Kansas

  Bachelor of Science - BS, Journalism (emphasis in Strategic Communication)

  2016 — 2020