Sydney Morrison

Marketing Coordinator, Member Engagement - Scene @Cineplex

CA

Part of a team that plans, executes and evaluates campaigns through channels including email, digital media, direct mail, SMS, web and mobile.Responsibilities include- Manage ongoing campaigns by leveraging the above channels: accountable from brief development to deployment - assisting with strategy development, segmentation, brief writing, creative and copy evaluation and feedback, testing, monitoring results, and implementing learnings from results in future campaigns- Review and testing all tactics - Compile and analyze campaign results to help measure success and to make recommendations that will influence upcoming strategies- Identify and implement optimization opportunities within member journeys in marketing automation platform- Increase and maintain marketability of SCENE members through supporting SMS and Push notification growth strategies and campaigns, channel best practices, and deployments- Support the planning, implementation, ongoing monitoring, results, and fulfillment of SCENE contests & promotions.