Sydney Glassbrenner
Growth Marketing Leader | GTM, Lifecycle & Partner-Led Growth | $100M+ Pipeline Influenced | Scaling Demand Engines in B2B Tech
- Role
- Senior Manager, Growth Field Marketing - Digital at SAP
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Sydney Glassbrenner
I’m a growth marketing leader who builds scalable GTM and demand engines that drive measurable pipeline and revenue impact across complex B2B organizations.My experience spans partner-led growth, lifecycle and ABM strategies, and enterprise go-to-market execution, with a track record of launching programs that have influenced $100M+ in pipeline and Closed-Won revenue. I specialize in rebuilding operating models during change — designing clear GTM rhythms, aligning sales, product, and partner teams, and using data to prioritize what actually moves the funnel.I’m known for combining analytical rigor with operational execution: diagnosing funnel and velocity issues, optimizing ROI across channels, and turning partner relationships into repeatable, scalable growth motions. I thrive in fast-paced environments where ambiguity is high, ownership is expected, and outcomes matter more than activity.Core Focus Areas- Growth & Lifecycle Marketing | Funnel & Velocity Optimization- Partner-Led Growth | Ecosystem & Co-Sell GTM- Demand Generation | ABM & Integrated Campaigns- GTM Strategy | Scalable Operating Models- Cross-Functional Leadership | Executive Alignment
Experience
Senior Manager, Growth Field Marketing - Digital
Oct 2024 — Present · Minneapolis, MN, US
Education
University of St. Thomas
Bachelor's degree, Communication and Journalism - Strategic Communication
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