Sydney Donaldson
Senior Manager of Creative Services @Sisley Paris
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WORK HISTORY
Senior Manager of Creative Services @Sisley Paris
New York, NY, US
As Senior Manager of Creative Services at Sisley Paris, one of the world’s most prestigious independent luxury beauty houses, I lead the end-to-end creative ecosystem for the North American market, connecting brand strategy, design systems, and cross-functional execution across every consumer touchpoint. My role sits at the intersection of creative direction and operational design thinking: translating a 50-year brand legacy into scalable, consistent visual experiences across digital, e-commerce, retail, and print.Key Initiatives & Impact- Orchestrate 360° campaigns across four business sectors and 5+ channels, managing 8+ vendor relationships to deliver on time and on budget- Maintain brand standards and visual identity systems, ensuring consistency across all touchpoints- Partner with Marketing, Product, and Sales leadership to align creative strategy with business priorities and resource allocation
EDUCATION
Elon University
Communication Design - BA, Graphic Design
ABOUT SYDNEY DONALDSON
As a creative services leader specializing in consumer-facing brands, I help companies stand out in competitive markets by transforming data and consumer insights into authentic, cohesive narratives that drive both awareness and revenue. Whether building a direct-to-consumer wellness brand or shaping product positioning for a digital platform, I thrive at the intersection of creativity and business strategy, building 360° campaigns that resonate and deliver.Sisley Paris has been the foundation for my creative leadership journey, where I serve as Senior Manager of Creative Services. My role focuses on enhancing brand identities and ensuring design consistency across various contact points. I’ve led go-to-market campaigns, built efficient creative frameworks, and partnered across teams to ensure consistency across digital, retail, and product touchpoints. I bring a balance of creative vision and operational structure and love working in environments that value collaboration and purposeful storytelling.
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