Sydney Allen
Email Marketing Associate at Vince
- Role
- Email Marketing Associate at Vince
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Sydney Allen
I’m a Fordham University Gabelli School of Business alumni and graduated with a 3.8 GPA…
Experience
Email Marketing Associate
Jun 2024 — Present · New York, NY, US
Responsible for day-to-day email duties including building & scheduling email marketing sends in Listrak, assisting with planning monthly email calendar, and providing email & SMS support for 44 domestic and international stores• Manage all aspects of SMS scheduling and strategy via Attentive which resulted in a 12.8% increase in campaign revenue• Track email and SMS performance via Adobe Analytics and send out weekly reporting to cross-functional partners utilizing Excel• Ad hoc projects include: assisting with digital communications to high value customers, assisting with RFP process for email platform, overseeing quarterly creative refresh for customer welcome journey, overseeing creative refreshes for vendors (Wunderkind & Attentive), plan and execute A/B testing to improve email & SMS performance and inform future creative strategy
Education
Fordham Gabelli School of Business
Bachelor of Science - BS
2020 — 2024
St Agnes Academy School
High School Diploma
2016 — 2020
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