Sydney Smith

About Sydney Smith

I’m incredibly passionate about digital marketing in the fast-paced retail world. I thrive in environments where I can take ownership, solve problems, and make meaningful contributions. Guided by values of honesty and compassion, I bring a sense of responsibility and initiative to every project I take on.In December 2023, I graduated with a Marketing degree from the Wisconsin School of Business and a certificate in Digital Studies from the University of Wisconsin–Madison. My academic background, combined with hands-on experience across several impactful internships and my current role at Kohl\'s, has helped me build a strong foundation in digital and traditional marketing strategies.I’ve been fortunate to work with organizations like the Lowlands Group, the Wisconsin Sustainable Business Council, Andersen Windows & Doors, and Kohl\'s Corporate—where I explored areas such as SEO, marketing research, data interpretation, reporting, and campaign planning. These experiences not only sharpened my technical skills but also taught me a lot about communication, collaboration, and leadership.In June 2024, I started my full-time role as an Content Execution Coordinator at Kohl\'s Corporate, where I help execute marketing strategies across key channels including direct mail, email, homepage, broadcast, and Kohl’s Coupons. I manage product and pricing submissions and act as a connector between the marketing and merchandising teams to ensure accuracy and alignment in the marketing content put out by the organization.

Experience

1. Homepage Content Planning & Experience Coordinator

   Kohl's

   Aug 2025 — Present · Menomonee Falls, WI, US

Education

• University of Wisconsin-Madison

  Bachelor of Business Administration - BBA, Marketing & Digital Studies Certificate

• Brookfield Central High School

  High School Diploma, General Studies

  2016 — 2020