Sydney Clayton

About Sydney Clayton

Digital Marketing Manager with over four years of agency experience managing paid…

Experience

1. Digital Media Manager

   Metricsedge

   Sep 2024 — Present · Phoenix, AZ, US

   Served as both Account Manager and Digital Strategist, managing and optimizing multi-channel paid media campaigns across Google, LinkedIn, Bing, and Meta. Drove a 189% YoY increase in applications despite a 13% decrease in investment by leveraging performance insights to refine audience strategy, guide creative direction, and allocate budgets toward top-performing channels to maximize ROI.• Developed and executed paid search campaigns by analyzing keyword and search term data to cut wasted spend, testing bid strategies to maximize efficiency, adjusting bids by audience, and optimizing assets to align with user intent and guide prospects through the next step in their journey, driving double-digit enrollment growth while reducing budget and keeping costs efficient and aligned with client goals.• Partnered with creative and client teams to drive campaign success by turning performance data into actionable insights, guiding creative development with audience and competitor feedback, and providing clients with clear recommendations on messaging, targeting, and optimization to align with business goals.• Streamlined workflows across the media, creative, and analytics teams by developing reusable Google Ads templates and AI-powered ad copy, enabling faster campaign launches and more efficient optimizations. Built an alert system to notify the analytics team of new campaign launches, ensuring seamless Looker integration. Developed a creative performance report that captures audience feedback and platform metrics, providing the creative team with clear, data-driven recommendations for improvement.

Education

• Grand Canyon University

  Bachelor's degree, Marketing

  2020 — 2021

• Glendale Community College

  Associate's degree, Business, General

  2018 — 2020