Sydney Boyd
Founder | MBA | AI Native Product Leader | Loyalty Marketing Strategy | Gamification & Community Building
- Role
- CEO, Founder at Die-Hard, Inc
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Sydney Boyd
I care about designing next-gen features that drive real customer value through data and innovation. Whether for global brands or independent creators, I build tools that help people grow sustainable, data-driven relationships without losing authenticity.I bring a strong background in loyalty, AI, gamification, and community strategy. My work blends behavioral insight, smart automation, and emotionally intelligent engagement to make marketing more human, more effective, and more connected.Currently focused on loyalty and audience strategy across both enterprise and creator ecosystems with a particular interest in how data can deepen community and drive long-term impact.IRL: You’ll catch me at concerts, vibecoding, curating playlists, taking care of my plants, or roller skating through the weekend.
Experience
CEO, Founder
Aug 2025 — Present · NY, US
Die-Hard is the AI marketing brain for attendance-driven businesses in hospitality and entertainment, an agentic system that combines and interprets data across their entire marketing mix, directs their paid and owned channels, and gets smarter with every customer interaction.From April 2024 to August 2025, Die-Hard operated as a hands-on data marketing agency working directly with operators, doing the work manually across 150+ events. That\'s where we built our research foundation: 70% average retention rate and 52% growth in loyal customers across our client base.In August 2025 we began building the product with Harlo, our AI super agent that does everything we did manually in less than 5 minutes, without operators needing to hire an analyst or a marketing team.Beta will be launching in May 2026.
Education
Boston College Carroll School of Management
Master of Business Administration - MBA
St. Thomas Aquinas High School
High School Diploma
Université Paris Dauphine - PSL
International/Global Studies
2018 — 2018
Boston College
Bachelor of Arts - BA, International Business, Communications
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