Sydney Moore
Kelley Marketing & Business Analytics | Hutton Honors | Minors in Psychology and Spanish
- Role
- Team Consultant at Candy Stripe Consulting
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Sydney Moore
I am a Senior at Indiana University’s Kelley School of Business studying Marketing and…
Experience
Team Consultant
Sep 2023 — Present
Candy Stripe Consulting is a club run by students in the Kelley School of Business interested in real-world marketing and consulting for local companies and international non-profits. As a member you consult in teams to advise companies on their current strategies and help them better those with solutions. • Craft targeted Google Ads focused on increasing awareness, website traffic, and funding for matched nonprofit organizations around the country leading to stronger Google Ads skills and market segmentation• Improved metrics for Livemore ScreenLess nonprofit focused on digital wellbeing and achieved a CTR of 10.8%• Selected as 1 out of 20 students to analyze market research data and consumer insights to develop data-driven recommendations, enhancing clients\' understanding of their target audiences and assisting them in making informed marketing decisions• Executed comprehensive marketing strategies, including content creation and website management, resulting in improved online visibility, increased engagement, and higher brand recognition for clients in the local community
Education
Highland Park High School
High School Diploma
2018 — 2022
Indiana University - Kelley School of Business
Marketing & Business Analytics
2022 — 2026
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