Sydney Allison

About Sydney Allison

I am a detail oriented communications professional who thrives in the intersection of creativity, technical expertise, and project management. I am devoted to cultivating a compelling brand presence through website development, social media and email campaigns, digital marketing, and strategic communications. Known for my adaptability, I excel while managing multiple simultaneous projects. Thank you for connecting!

Experience

1. Associate Marketing Manager

   Hanna Center

   Mar 2025 — Present

   Lead social media strategy and content execution across Instagram, Facebook, and LinkedIn, growing total followers by 7%, generating impressions and 750 shares, and increasing engagement by nearly 30%(8% to 10%) through digital storytelling and multimedia content development. Own email marketing strategy and execution, managing bi-weekly campaigns to a subscriber list and achieving an average 25% open rate through targeted messaging and audience segmentation. Direct creative production across digital and print channels, including on-campus photoshoots, website content updates, and design of brand-aligned assets using Adobe Creative Suite, while interviewing students, residents, and alumni to craft engaging narratives for diverse audiences. Utilize GA4, Hootsuite, and Meta Business Suite to monitor digital performance and gather insights, supporting informed decision-making across marketing initiatives. Manage social media contractor and student interns, coordinate with team and external partners to launch an internal marketing store, and train staff on system adoption to streamline branded material ordering.

Education

• University of Nevada, Reno

  Bachelor of Science in Business Administration, Marketing