Sydney W
Global Marketing Director, Data Driven Foundation for Marketing Campaign @Avention Media
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WORK HISTORY
Global Marketing Director, Data Driven Foundation for Marketing Campaign @Avention Media
New York, NY, US
Data driven marketing approach for marketing and promotional activities. Custom curated prospects assisting event and conference organisers across the globe with their buyer, visitor and exhibitor sourcing, Email campaigns, niche audience market research sourcing, Audience generation programs, tele appointment setting programs, healthcare intelligence for targeted marketing, Technology intelligence appending with key tech attributes
EDUCATION
The City College of New York
Business Administration and Management, General
ABOUT SYDNEY W
Achievements: Worked on large scale events, improving the quality of the audience for sponsors, exhibitors while increasing numbers. This included Building the right audience from key niche industry sectors, assisting with content syndication program, resulting 24% increased ROI and increased numbers.Successful assistance in reaching and engaging audience in a new market for the team with event registration campaigns.Worked on assisting one of the top pharmaceutical company in reaching their prospects - Neurologists specialty globally, helping them promotions and campaigning.
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