Sydney Seeley

Social Media Associate @ Minnesota Vikings | Former NCAA Student-Athlete at Lawrence University

Role: Social Media Associate at Minnesota Vikings
Location: Minneapolis, MN, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Sydney Seeley

I recently graduated from Lawrence University, where I double-majored in Psychology and Business & Entrepreneurship, minored in Economics, and concentrated in Innovation and Entrepreneurship. As a student-athlete on the Women’s Ice Hockey team, I served as a team captain and was part of the program’s inaugural class, developing strong leadership and teamwork skills.This past June, I joined the Minnesota Vikings as a Social Media Associate, where I create engaging off-the-field and lifestyle content that connects fans to the team in authentic and innovative ways. I’m passionate about digital media, storytelling, and the intersection of sports, culture, and fan engagement, and I’m eager to keep growing in this space and contribute to a dynamic, creative team!

Experience

Social Media Associate
Minnesota Vikings
Jun 2025 — Present · Eagan, MN, US
Produce, edit, and publish engaging short-form video content on all social platforms (Instagram, TikTok, Facebook, X, and Snapchat), including trend-based features, player Q & As, arrivals, warmups, and behind-the-scenes activations.Coordinate and manage influencer/celebrity collaborations, from outreach and game-day hosting to content planning and execution.Support game day and training camp coverage: live social posting, arrival/practice capture, videoboard cuts, press conference streaming, and post-game edits.Collaborate cross-departmentally and with NFL partners on content strategy, trend research, and branded storytelling aligned with the Vikings’ voice and objectives.

Education

Lawrence University
Bachelor of Arts - BA, Psychology

Contact information

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Current company

Minnesota Vikings

Spectator Sports · 695 employees · Founded 1961 · Eagan, Minnesota, United States

Minnesota Vikings Football LLC is headquartered in Eagan, Minnesota. The Minnesota Vikings are one of the National Football League’s most established and recognized franchises. The team was founded in 1961 and branded the “Vikings” because it represented both the will to succeed and the proud Nordic tradition of the northern Midwest. With the leadership of the Wilf Family, who purchased the franchise in 2005, the team has undergone a major revitalization and rebranding, winning both on and off the field. Under their ownership, the team has captured the NFC North title four times, and advanced to NFC Championship games after the 2009 and 2017 seasons. In 2016, the Vikings celebrated the opening of U.S. Bank Stadium which was made possible through a unique public/private partnership. The venue’s state-of-the-art design, amenities for fans and sustainability initiatives have received numerous industry awards. In tribute to its innovative design, aesthetics, and originality, U.S. Bank Stadium was awarded Super Bowl LII. The Vikings moved into their new headquarters, Twin Cities Orthopedics Performance Center, in March 2017. As a valued member of the community, the Vikings are known for their commitment to outreach and charitable work through the Minnesota Vikings Foundation and support for high school and youth football programs, wellness and nutrition. The Vikings organization prides itself on its competitive spirit, strong work ethic and civic involvement and is dedicated to creating memorable experiences for its fan base around the world. This unwavering commitment to excellence has perpetuated the Minnesota Vikings respected footprint not only in the NFL but in all of professional sports. Be sure to follow us on Facebook, Twitter, Snapchat and Instagram for more updates.

vikings.com

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