Sydney san Agustin

About Sydney san Agustin

Recent marketing and entrepreneurship graduate from Loyola University New Orleans. I have a passion for above-the-line marketing, brand strategy, and start-ups. Throughout my career, I’ve leveraged my entrepreneurial background with my Fortune 100 company experience for the best interest of my team members and my current positions company. Over the last few years, I’ve expanded my marketing, communications, and management expertise, which resulted in the following skillset- Strong communication, project planning, and organizational skills with a passion for qualitative research and data analysis- Expert in social media targeting, Facebook Insights, email marketing, and AP Style writing- Skilled in using Adobe InDesign, Illustrator, Photoshop, and Lightroom along with Microsoft Suite- Proficient in Instagram, Tik Tok, and Facebook insights, targeted marketing and paid promotional campaigns - Google Ad specialist with experience in running multiple campaigns that resulted in a 200% increase in website traffic and store interactionsOpen to any new opportunities and connecting with my colleagues, Alpha Chi Omega and Loyola Alumnae.

Experience

1. Account Executive

   tms

   Dec 2022 — Present · Seattle, WA, US

   Built trusted relationships with clients and serving as a key day-to-day contact on national and local McDonald’s promotional campaigns, supporting strategy, execution, and quality assurance across in-store and digital activations- Lead cross-functional collaboration between internal creative, production, operations, and strategy teams to develop culturally resonant and on-brand marketing digital activations that align with the clients business and marketing strategy - Oversee 15+ project lifecycles from kickoff to deployment, ensuring timely delivery and accurate execution by managing approvals, tracking milestones, and facilitating feedback loops- Create detailed project estimates and led internal scoping procedures to align cross-functional teams on deliverables, timing, and budget parameters- Collaborate with over 10 agencies within the McDonald’s system to to execute national and local campaigns

Education

• American Institute for Foreign Studies

  International Studies Program - Florence Italy , Marketing

• Loyola University New Orleans

  Bachelor of Business Administration - BBA, Marketing and Entrepreneurship

  2018 — 2022