Sydney S.
Communications Intern @Saint Laurent
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WORK HISTORY
Communications Intern @Saint Laurent
New York, NY, US
Review national and local publications and websites for editorial credits on a daily basis and compile credits into slide decks.• Track samples for VIP dressing initiatives and coordinate local and national messenger services, prepare samples for VIP fittings, and perform daily digital and weekly print + digital press reviews.• Scan wires and social media for celebrity coverage.• Monitor and compile print and digital positioning for Saint Laurent and its competitors into slide decks.• Organize and track VIP, Influence and industry gifting initiatives.
EDUCATION
H.B. Beal Secondary School
BealArt Program, Fine and Studio Arts
Fashion Institute of Technology
Associate's degree, Advertising and Marketing Communications
Fashion Institute of Technology
Bachelor of Science - BS, Advertising and Marketing Communications
ABOUT SYDNEY S.
As a Public Relations Intern at Saint Laurent, I contribute to sample trafficking, VIP dressing and gifting initiatives, and daily media tracking while compiling reports for paid social media and print campaigns. My work is supported by hands-on experience at Retrofête as a Creative Direction Intern, in which I gained valuable insights into every aspect of operating a successful fashion business. Additionally, I have contributed to content creation and advertising campaigns at Blush Magazine and The Fashion Institute of Technology. I\'m committed to leveraging both creativity and analytical thinking to drive impactful communications initiatives and strive to constantly evolve as a leader.
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