Sydney Murphree

About Sydney Murphree

Strategic communications leader specializing in internal, corporate and retail messaging.…

Experience

1. Manager, Store Customer & Associate Engagement

   Soma

   Jul 2020 — Present · Fort Myers, FL, US

   Lead product education, sales training, bra fit training, to elevate customer experience and associate confidence.• Communicate product launches, tests, visual updates, and allocation shifts to field teams.• Partner with Head of Stores, field teams and corporate cross-functional teams to ensure aligned execution across stores.• Build clienteling strategies to acquire new customers, build loyalty and drive traffic.• Coach store teams virtually and in-person, reinforcing clienteling, selling and visual standards.• Manage associate training and customer experience strategies for all store construction projects (closings, new store openings, re-locations)• Plan in-store events and develop clienteling strategies to drive traffic, loyalty, and sales.• Gather field feedback to inform product, planning, and engagement strategies.

Education

• Mississippi State University

  Bachelor of Science in Fashion Merchandising

  2007 — 2011

• Mississippi State University

  Fashion Merchandising & Design Advisory Board Member

  2024

Skills

• Driving Results
• Store Management
• Time Management
• Training
• Leadership
• Management
• Store Operations
• Customer Service
• Sales
• Social Media
• Loss Prevention
• Fashion
• Merchandising
• Visual Merchandising
• Retail