Sydney Holka
Activation Manager @Mars
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WORK HISTORY
Activation Manager @Mars
EDUCATION
Michigan State University
Masters of Science in Marketing Research
Michigan State University
Bachelor of Arts
ABOUT SYDNEY HOLKA
Results-driven marketing leader with deep expertise in paid media strategy, planning, and execution across major digital and retail platforms. Proven track record of driving brand awareness, customer acquisition, customer retention, and incremental sales through full-funnel campaigns, specifically within the pet category. Extensive experience leading omni-retailer media activations with top partners including Target, Meijer, Kroger, Petco, Pet Supplies Plus, and Walmart. Adept at cross-functional collaboration, agency leadership, and managing Retail Media Networks to uncover new growth opportunities in consumer centric environments.
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