Sydney Holka

Shopper Marketing Manager at Mars Petcare US

Role
Activation Manager at Mars
Location
Farmington, MI, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Sydney Holka

Results-driven marketing leader with deep expertise in paid media strategy, planning, and execution across major digital and retail platforms. Proven track record of driving brand awareness, customer acquisition, customer retention, and incremental sales through full-funnel campaigns, specifically within the pet category. Extensive experience leading omni-retailer media activations with top partners including Target, Meijer, Kroger, Petco, Pet Supplies Plus, and Walmart. Adept at cross-functional collaboration, agency leadership, and managing Retail Media Networks to uncover new growth opportunities in consumer centric environments.

Experience

  1. Activation Manager

    Mars

    Jun 2017 — Present

Education

  • Michigan State University

    Masters of Science in Marketing Research

  • Michigan State University

    Bachelor of Arts

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