Sydney Davis
- Role
- Senior Digital Marketing Specialist at Form Technologies
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Sydney Davis
With 5 years of hands-on experience in digital marketing, I specialize in optimizing…
Experience
Senior Digital Marketing Specialist
Jan 2025 — Present · Charlotte, NC, US
Website Management:• Oversee website structure and navigation to optimize user experience and improve search engine rankings.• Collaborate with internal teams and external vendors (as needed) on website enhancements and updates.Paid Advertising – Global (Google Ads, Bing Ads, LinkedIn Ads, YouTube Ads, etc.):• Develop, implement, and manage paid advertising campaigns across Google, Bing, LinkedIn, YouTube, etc.• Conduct keyword research, audience targeting, and campaign optimization to maximize ROI.• Analyze campaign performance, provide regular reports, and make data-driven recommendations for improvement.• Own vendor relationships• Explore and implement new advertising opportunities and platforms.Search Engine Optimization (SEO):• Implement on-page optimization strategies to improve organic search visibility.• Develop and maintain an internal linking map and prioritize link building efforts.• Monitor website performance and identify areas for improvement.Reporting and Analysis:• Analyze data to identify trends, insights, and opportunities for improvement.• Compile and present reports and recommendations to executives along with the Sales, Sales Operations, and Marketing teams.• Integrate digital marketing data with SalesforceStrategy and Innovation:• Proactively identify opportunities for improvement and make data-driven recommendations.• Collaborate with internal teams to align digital marketing efforts with overall business objectives.
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