Sydney Borens
Basketball Marketing at CAA Sports
- Role
- Agent Assistant, Head of Basketball Client Marketing at Creative Artists Agency
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Sydney Borens
B.A. graduate of the University of Michigan with a degree in Film, Television, & Media and a minor in Entrepreneurship.
Experience
Agent Assistant, Head of Basketball Client Marketing
Apr 2023 — Present · New York, NY, US
Drive brand partnership pipeline in the basketball talent space through strategic outreach and relationship-building with key marketing decision-makers.• Negotiate campaign terms to secure mutually beneficial partnership agreements for athlete clients.• Support partnership execution from start to finish by facilitating real-time communication between multiple parties, attending campaign shoots, managing logistics, and reviewing creative assets to ensure seamless delivery.
Education
University of Michigan
Bachelor of Arts - BA, Film, Tv, & Media
2018 — 2022
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