Syd Bue
Marketing Intern @Wisconsin Athletics
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WORK HISTORY
Marketing Intern @Wisconsin Athletics
Execute sponsor-branded in-game promotions for Wisconsin Athletics, collaborating with partners including Culver’s, UW Credit Union, and Klement’s to ensure brand-aligned, engaging live game-day experiences• Lead fan and contestant management for live in-game activations in a near-sellout environment, averaging approximately fans per game, while coordinating large-scale giveaways and on-court recognitions light-up sticks, light-up bracelets, T-shirts and newspapers; Season Ticket Holder of the Game; National Anthem performers)• Assist in writing and executing game-day run-of-show scripts using Shoflo, collaborating with marketing, videoboard, PA, audio, and operations teams to move the in-game storyline seamlessly
EDUCATION
University of Wisconsin-Madison
Bachelor of Business Administration - BBA, International Business/Marketing/Sports Communication
ABOUT SYD BUE
I am a senior at the University of Wisconsin–Madison, double majoring in Marketing and International Business with a certificate in Sports Communication. Passionate about women’s sports and digital media, I am seeking a full-time role in social media and digital marketing within the professional sports industry after graduation in May 2026. My long-term goal is to help grow the visibility of women’s sports by building strong online communities, creating innovative campaigns, and amplifying athlete and team voices through creative storytelling. With hands-on experience in social media strategy, content creation, and brand engagement, I am excited to bring creativity, adaptability, and energy to an organization dedicated to shaping the future of women’s sports.
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