Sandy Aldrich
Consultant
- Role
- Founder at Aldrich & Associates Group
- Location
- Ann Arbor, MI, US
- LinkedIn followers
- 500 followers
About Sandy Aldrich
Results-driven marketing professional with 25+ years of experience initiating and…
Experience
Founder
Oct 2018 — Present · Ann Arbor, MI, US
Marketing, internal communications, business operations, leadership development and executive coaching consultant for consumer product companies, retailers, universities, municipalities, and start-ups. Examples of projects- Brand identity work and translation into website, company culture statements and marketing materials- Communication plans to ensure alignment among teams with 200+ members- Implementation of standard operating practices for marketing operations- Creation of campaign calendars and physical and digital content strategies- Supervised the launch of retail call centers to support excellent customer service- Developed and launched retail loyalty programs and CRM programs- Implemented and managed customer satisfaction programs.
Education
University of Michigan
BA, Psychology and Art History
University of Michigan - Stephen M. Ross School of Business
MBA, Marketing
1997 — 1999
Skills
- Marketing
- Digital Marketing
- Market Research
- Budgets
- Program Management
- Brand Development
- Marketing Management
- Team Leadership
- Strategic Partnerships
- Leadership
- Marketing Strategy
- Management
- Strategic Planning
- Advertising
- Crm
- Strategy
- New Business Development
- Start-Ups
- Lead Generation
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