Siojan Yagui
Strategic Thinker / Brand Story-teller / Designer
- Role
- Executive Creative Director at IDX™
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Siojan Yagui
15+ years of experience leading creative strategy, brand development, and omnichannelcampaigns for Fortune 500 and private-sector clients. Proven ability to translate businessobjectives into high-impact creative solutions across digital, social, video, and print. Expertin building and leading global, cross-functional teams while driving operational efficiency,profitability, and brand performance.COMPETENCIESCreative Strategy & VisionBrand Development & StorytellingOmnichannel Campaigns (Digital, Social, Video, Print)Executive Creative DirectionTeam Leadership & Talent DevelopmentCross-Functional CollaborationClient & Stakeholder ManagementBudgeting & Resource ManagementProcess OptimizationBusiness Development SupportAdobe Creative CloudMicrosoft 365English & Spanish Fluency
Experience
Executive Creative Director
Oct 2023 — Present · Phoenix, AZ, US
Lead North America’s creative organization and define creative vision acrossbranding and integrated campaigns.• Direct concept development and execution across digital, social, video,and multichannel platforms.• Translate business and consumer insights into strategic creative solutions.• Scale and manage global creative teams while fostering collaboration and performanceexcellence.• Present creative strategy and concepts to executive stakeholders and clients.• Optimize workflows, reduce costs, and sustain profitability through process improvements.• Oversee freelance partnerships, budgets, and vendor negotiations.
Education
Ringling College of Art and Design
BA of Graphic Design
University of Chicago
Certificate in Integrated Marketing
Skills
- Layout
- Typography
- Strategy
- Catalogs
- Art
- Art Direction
- Marketing
- Project Management
- Adobe Creative Suite
- Marketing Communications
- B2b
- Direct Marketing
- Graphic Design
- Creative Strategy
- Direct Mail
- Crm
- Integrated Marketing
- Advertising
- Brand Development
- Marketing Research
- Online Advertising
- Creative Direction
- Indesign
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