Sriharsha Yadabettu

Analytics Leader driving performance|AI Visionary|Growth Marketing|Data Insights|MBA

Role
Sr Principal Marketing Analytics at Providence
Location
Irvine, CA, US
LinkedIn followers
500 followers

About Sriharsha Yadabettu

Analytics leader driving business performance and customer growth through analytics & measurement in the Product & Marketing Analytics space. Successfully led analytics measurement projects and have domain expertise in analytics products. Lead business/marketing strategy through Insights and Data Science. Strategy based targeting through segmentation. Believe in breakthrough innovation and adapt to changing trends. Transforming digital products, customer experience, and marketing efforts through data analytics. On the personal side passion about investing in Ed Tech and Innovation projects. Founded College2company app.

Experience

  1. Sr Principal Marketing Analytics

    Providence

    Apr 2024 — Present

    Spearheaded advanced analytics and data science projects for major healthcare service lines, enhancing strategic decision-making. • Delivered actionable insights to business stakeholders through unified measurement reports, including Marketing Mix Modeling and Multi-Touch Attribution (MTA). • Supervised Generative AI initiatives, collaborating with Data Science, ML/Ops, and Marketing Strategy teams to drive innovation.

Education

  • Hult International Business School

    Master of Business Administration, Finance

    2011 — 2012

  • Visvesvaraya Technological University

    Bachelor of Science (B.S.), Comuter Science

    2000 — 2004

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