Stacy Wriston

About Stacy Wriston

I’m a Senior Director of Marketing and Communications with 20+ years of experience in education products and technology. I focus on building sustainable strategies that drive revenue, developing teams who can execute with confidence, and solving complex problems with realistic solutions.Over the years, I’ve led go-to-market planning, account-based marketing campaigns, partnership development, and funnel optimization that have delivered measurable results in both revenue and customer retention. I enjoy working across teams to turn ideas into plans and plans into outcomes.What drives me is the customer’s journey — understanding what learners need at each stage and shaping content, products, and experiences that support them in achieving their goals and pursuing lifelong learning.

Experience

1. Senior Director of Marketing

   Colibri Group

   Jun 2024 — Present

   Working within the Valuation Property Services ecosystem to build a team of marketing professionals who maximize B2C revenue within a defined budget and build a B2B pipeline for a variety for targeted audiences.

Education

• Butler University

  Master of Arts - MA, English/Communications

Skills

• Marketing
• Social Media
• Crm
• Strategic Planning
• Microsoft Excel
• Editing
• Customer Service
• Management
• Team Building
• Microsoft Office
• Direct Marketing
• Process Improvement
• Project Management
• Marketing Strategy
• Customer Relationship Management (Crm)
• Public Speaking
• Business Process Improvement
• Writing
• Email Marketing
• Advertising
• Public Relations
• Business Strategy
• Lead Generation
• Marketing Communications
• Team Leadership
• Brand Development
• Strategy
• Leadership