Shane Pinkston
Field Marketing Manager @Guild Mortgage
Signup · Get unlimited contacts
WORK HISTORY
Field Marketing Manager @Guild Mortgage
Field Marketing Manager serving the Midwest, Upper Midwest, Great Lakes & Central Regions- Consult with clients to assess marketing needs and develop end-to-end strategic marketing plans; lead execution to ensure effective implementation and measurable business impact- Apply deep expertise in company products, platforms, and programs to guide needs assessments and deliver tailored marketing solutions aligned to client objectives- Partner with clients to build data-driven marketing plans aligned to budget constraints and growth targets, optimizing the use of tools and media for maximum ROI- Develop and manage multi-channel marketing assets, including branding, print, digital, social, direct mail, video, and paid media campaigns- Utilize Adobe Creative Suite and Canva to efficiently produce and manage templated creative assets such as print ads, branding materials, event collateral, and sales enablement tools- Ensure brand consistency and compliance by validating alignment between loan officer marketing materials and corporate brand standards- Collaborate cross-functionally with design teams, agents, and stakeholders to plan and deliver complex marketing initiatives, including landing pages, high-visibility advertising, and B2B partnership campaigns- Build and maintain strong client relationships through personalized marketing strategies, ongoing performance reviews, and continuous optimization to support business goals- Manage agent advertising budgets and media spend in partnership with advertising and media vendors to maximize efficiency and effectiveness- Monitor national and local real estate marketing trends and industry forecasts to inform strategy, messaging, and campaign execution- Leading regional webinars on various marketing platforms to increase tool adoption- Tools and Software usage includes but is not limited to; SalesForce, Teams, Sharepoint, ClickUp, Adobe Illustrator, Canva, and more.
EDUCATION
The University of Kansas
Bachelor of Arts (B.A.), Communication
SKILLS
ABOUT SHANE PINKSTON
I am a seasoned marketing professional with 5+ years of digital media and strategic planning experience in the real estate, health, and communications sectors. Recognized for demonstrating a natural aptitude for creating eye-catching graphics, as well as for partnering with clients to create effective marketing strategies, I have a verifiable history of contributing directly to company growth and expansion throughout my career. As such, I have consistently exceeded budgetary and performance goals and I am adept at achieving maximum operational output with minimal resource expenditure. Professional focal points include client relations, trend analysis, team collaboration, social media platforms, and marketing initiatives. Delivering superior administration on the latter areas of expertise requires utilization of effective communication skills, business acumen, project management and resource management to support efficiency and maximum returns.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.