Swikruti Dwibedy
Creative Lead @YAAS!
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WORK HISTORY
Creative Lead @YAAS!
Bengaluru, IN
Leading end-to-end content creation from conceptualizing, writing, to directing videos while managing editors and writers. Managing efficient collaboration across teams to ensure timely delivery of high-quality, engaging content.
EDUCATION
Jain (Deemed-to-be University)
Master of Business Administration - MBA, Human Resource & Marketing
Presidency College, Bangalore
Bachelor of Arts, Psychology, Journalism, English Literature
ABOUT SWIKRUTI DWIBEDY
With an MBA in Human Resource and Marketing from Jain (Deemed-to-be University) and a BA in Psychology, Journalism, and English Literature from Presidency College, I like to think of myself as equal parts content strategist and storyteller. Backed by 5+ years as a Creative Quality Specialist at Amazon and MarketStar, I bring a strong quality-first mindset to every project. My background helps me balance the art of storytelling with the science of audience engagement. I currently work as a Creative Lead at YAAS, the work starts from brainstorming concepts/researching to writing and shaping narratives with storyboards, working on production and direction to assisting with edits and then hitting publish, regularly delivering high-performing, viral reels across multiple niches. I manage a team of writers and editors, work on analysing engagement patterns, content strategy, monthly reports and client interaction.
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