Sherry Wiederspan

About Sherry Wiederspan

Experienced digital marketer with knowledge, creativity, and business skills needed to…

Experience

1. Digital Marketing Manager President

   Reach Digital

   Feb 2001 — Present · Denver, CO, US

   A freelance contractor and partner at Reach Digital helping clients obtain quality leads and aid in the growth of their online presence through paid digital marketing. The paid media spend I managed annually, ranged from $100k to $12M. Specific work experience include:• Google Partner, Adwords & Analytics Certifications • Design, development and day-today optimization of SEM/PPC accounts• Remarketing on Google display and 3rd party networks• Manage paid social networks like Facebook, LinkedIn, Twitter and Instagram• SEO assist• Web page design testing with Unbounce and WordPress • Budget forecasting, pacing and planning • Proven analytic and reporting skills using CRM’s, API’s and Power BI interfaces.• Lead communication on objectives, goals and growth• Keeping up-to-date with industry trends and developments• Manage relationships with key search engine representatives

Education

• Grant MacEwan University

  Information Technology

• Florida Dept. of Business Profession

  Marketing

• Google Adwords

  Certified Professional & Partner

Skills

• Digital Marketing
• Ppc
• Email Marketing
• SEO Copywriting
• Landing Page Optimization
• Mobile Marketing
• Display Advertising
• Cost Per Lead
• Brand Development
• Keyword Research
• Performance Based Marketing
• Google Analytics
• B2b Marketing
• Media Buying
• Copywriting
• Affiliate Marketing
• A/B Testing
• Digital Strategy
• Web Marketing
• Google Adwords
• Youtube
• Affiliate Management
• Interactive Marketing
• Campaign Management
• Omniture
• Paid Search Campaigns
• Online Lead Generation
• Online Marketing
• Direct Marketing
• Local Search
• Affiliate Networks
• Msn Adcenter
• Analytics
• Sem
• SEO
• Smo
• Web Analytics
• Conversion Optimization
• Cpl
• Wordpress