Swicriti Pandey
Media Performance Manager @ Publicis Groupe | Performance & Brand Marketing
- Role
- Media Performance Manager at Publicis Groupe
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Swicriti Pandey
Hi, I’m Swicriti — a results-driven media performance professional with 6+ years of hands-on experience in managing and scaling paid marketing campaigns across Google, YouTube, Bing, and Meta platforms.At Publicis, I currently lead performance campaigns for powerhouse brands like Disney (EMEA) and Zynga, steering strategy, execution, and optimization across digital channels. My focus? Driving cost-efficient growth, hitting KPIs, and turning media budgets into measurable business impact. From reducing CPA by 20% to boosting YouTube view rates by over 130%, I thrive on data-led decisions and creative problem-solving.Beyond campaign metrics, I’m passionate about team leadership and upskilling, empowering associates to improve execution quality and performance delivery. Tools like Looker Studio, GA, and HubSpot are part of my everyday workflow, and I’m always exploring smarter, more scalable ways to approach media strategy.
Experience
Media Performance Manager
Jul 2023 — Present · Gurugram, IN
Education
Integral University, Lucknow, Uttar Pradesh
Master of Computer Applications - MCA, computer Applications
2016 — 2019
Lucknow University, Lucknow
BSc - Bachelor of Science, Mathematics
2013 — 2016
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