Samantha Whitehorne
Digital Content Strategy & Development | Editorial Leadership | Content Marketing | Audience Insights | Project Management
- Role
- Director of Content at Scoop News Group
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Samantha Whitehorne
A little bit about me: I’m an accomplished and award-winning digital and print publishing pro with extensive experience in leading teams and driving audience engagement through effective editorial and content marketing strategies.I am also an expert in planning and executing content initiatives for associations and B2B to increase brand visibility and meet business objectives. Over the years, I’ve led, managed, and motivated editorial teams to create high-quality content across multiple digital and print platforms. The work I love most is creating compelling content packages that deliver on both reader and sponsor/advertiser expectations. That involves knowing your audience and then using data and analytics to gain insights that will allow you to optimize content performance.Some of my key skills include:Digital Publishing & Distribution | Audience Engagement & Growth | Print Media Management | Content Optimization & SEO | Data Analytics & Performance Tracking | Content Marketing | Cross-Platform Content Integration | Trend Analysis & Industry Insights | Editorial Standards & Guidelines
Experience
Director of Content
Jan 2024 — Present · Washington, DC, US
Develop and oversee high-impact sponsored content programs targeting government and technology executives. Partner with dozens of public-sector clients and tech brands to design and execute integrated content marketing campaigns that align client messaging with editorial best practices and audience expectations.
Education
American University
BA, Communications: Journalism
Syracuse University
M.A., Magazine, Newspaper, and Online Journalism
Skills
- Non-Profits
- Association Management
- Copywriting
- Feature Articles
- Nonprofits
- Blogging
- Magazines
- Editing
- Public Relations
- Media Relations
- Publications
- Press Releases
- Copy Editing
- Web Content
- Publishing
- Editorial
- Content Development
- Newsletters
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.