Steve White
- Role
- SVP CMO at Utz Brands, Inc.
- Location
- Hanover, PA, US
- LinkedIn followers
- 500 followers
About Steve White
Energizing leader with proven track record of building Brands and turning around…
Experience
SVP CMO
Mar 2018 — Present
When William and Salie Utz first started making fresh potato chips in 1921, they had no idea how popular the brand bearing their name would become. Nearly 100 years later, Utz snacks still deliver freshness you can taste in every satisfying crunch!
Education
Bucknell University
BSBA, Accounting and Finance
1981 — 1985
Duke University - The Fuqua School of Business
Master of Business Administration (MBA), Marketing
1988 — 1990
Skills
- Trade Marketing
- Iri
- Fmcg
- Shopper Marketing
- Product Innovation
- Brand Architecture
- Competitive Analysis
- P&L Management
- Customer Insight
- Marketing
- Brand Equity
- Consumer Products
- Nielsen
- Strategy
- Cross-Functional Team Leadership
- Brand Management
- Segmentation
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