Swetha Raghuraman

About Swetha Raghuraman

With 13 years of experience in various communication roles, I am a seasoned professional who combines strategic analysis, attention to detail, and strategy creation to deliver effective solutions for business challenges. As a Senior Business Analyst Lead at Standard Chartered Bank, I work with cross-functional teams to identify, define, and prioritize business requirements, and to ensure alignment with the bank\'s vision and goals.My passion for communication and my academic background in journalism and mass communication enable me to design, develop, and implement communication programs that enhance the bank\'s brand, culture, and reputation. I have extensive experience in managing employee communications, corporate events, and content management, as well as in fostering relationships with C-level executives and stakeholders. I am also a certified practitioner of human-centered design, a skill that helps me to empathize with the needs and preferences of the users and to create solutions that are user-friendly and impactful.

Experience

1. Associate Vice President Program Management

   Standard Chartered

   Apr 2025 — Present · Chennai, IN

Education

• Anna University Chennai

  M.B.A, Human Resource

  2007 — 2009

• M.O.P Vaishnav College For Women

  B.A, Journalism

  2004 — 2007

• Alagappa University

  M.A, Mass Communication

  2012 — 2014

• Madurai Kamaraj University

  Doctor of Philosophy (PhD), Communication, Journalism, and Related Programs

  2016

Skills

• Event Management
• Employee Engagement
• Content Management
• Marketing
• Newsletters
• Creative Writing
• Leadership
• Program Management
• Blogging
• Team Management
• Strategy
• Strategic Communications
• Press Releases
• Corporate Communications
• Editing
• Advertising
• Public Relations
• Internal Communications
• Media Relations