Swetha Susan Elias

About Swetha Susan Elias

Strategic Media & Partnerships Professional with 15 years of experience scaling ecosystems at Google, Meta, and TikTok with expertise in Content, Creator and Publisher Partnerships, Program Management, New Product development life cycle, Digital Marketing, Branding, and Business Development.Strong decision making ability, talent for managing complex projects, strategic planning, attention to details with a demonstrated ability to prioritize and multitask, handling teams and mentoring them, leading cross functional projects, scaling user growth are my key areas of expertise.Passionate about launching and building products that address customer problems, scaling partnerships & programs, driving campaigns and delivering growth across diverse markets and the incredible possibilities that open up in digitizing the consumer journey.Achievements:*: Was awarded for \"Superwomen 2019 - Top 50 women in India\" for the \"Media Leader\" category by Social Samosa*(): Architected the content partnership strategy for TikTok India, achieving 100% growth in diversified verticals. Was part of the launch team for \"Edutok,\" successfully repositioning the platform as a hub for regional learning and innovation.*(/): Highest revenue generator for the Scaled Media Partnerships team, Facebook India in the 1st two months of the Ad-breaks rollout in India in Nov 2018.Core Competencies: Branding | Digital Marketing | Social Media Marketing | Corporate Communications | Social Media Advertising | Web and Social analytics | Search Engine Optimization | Display / Banner Advertising | Event Management | Promotion | Market Research | Business Development | Agency PartnershipsI strongly believe that \"Hardwork and Sincerity hold the key to Success\"

Experience

1. Strategic Partner Development Manager, News Partnerships

   Google

   Mar 2025 — Present · Mumbai, IN

   Leading Strategic Partnerships for India’s West and South news ecosystems — I partner with legacy, broadcasters and digital-native publishers to drive the future of news through strategic product adoption, digital transformation, and sustainable monetization.

Education

• Fatima Convent High School, Goa

  SSC

• Padre Conceicao College of Engineering, Verna (PCCE)

  B.Tech, Computer Engineering

  2004 — 2008

• Harvard Business School Executive Education

  Disruptive Strategy - Certificate Program

  2019 — 2019

• Carmel Higher Secondary, Goa

  HSSC

  2002 — 2004

• ICFAI Business School, Pune Official

  MBA, Marketing

  2008 — 2010