Swetha Rathnam
Associate Director, Data & Analysis at Publicis Groupe | Analytics, Attribution, & Insights
- Role
- Associate Director, Data & Analysis at Digitas North America
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Swetha Rathnam
As a Decision Sciences Analyst at DEPT, a global digital agency, I leverage data and analytics to optimize marketing campaigns and deliver actionable insights for clients across various industries. I have 1.5+ years of experience in this role, and I am certified in Google Analytics and Campaign Manager 360.My core competencies include building measurement plans, monitoring and analyzing performance, extracting and manipulating data, developing coherent stories and recommendations, and using multi-touch attribution solutions. I also have a strong background in social media marketing, communication, and psychology, which helps me understand customer behavior and engagement. I am passionate about using data and analytics to drive marketing innovation and growth.
Experience
Associate Director, Data & Analysis
Jul 2025 — Present · New York, NY, US
Client: LVMH
Education
University of Maryland
Bachelor of Arts - BA, Psychology
2017 — 2021
University of Maryland - Robert H. Smith School of Business
Bachelor of Science - BS, Marketing
2017 — 2021
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