Swetha K.
Salesforce Marketing Cloud Developer || Email Studio || Automation Studio || Journey Builder || Content Builder || Contact Builder || Mobile Studio || MCAE (Pardot) || Ampscript || HTML || CSS
- Role
- Salesforce Marketing Developer at Wipro
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Swetha K.
4+ years in the Salesforce ecosystem, especially SFMC and Pardot. Skilled as an Administrator, Developer, and Email Specialist, driving customer engagement through innovative campaigns and CRM integration. Passionate about leveraging Marketing Cloud tools to deliver Impactful outcomes in digital marketing environments.
Experience
Salesforce Marketing Developer
Oct 2021 — Present · Bengaluru, IN
Salesforce Marketing & MCAE (Pardot) DeveloperFunctional Expertise:Build high-impact, standards-compliant email campaigns to drive engagement and conversions, leveraging advanced A/B testing for optimization.Design and automate customer journeys with Journey Builder, utilizing Ampscript for recurring, personalized, and dynamic content campaigns.Create modular content solutions based on campaign requirements, ensuring seamless adaptability and scalability.Manage marketing data architecture by setting up lists, data extensions, filters, and groups according to best practice documentation.Deploy campaigns to end clients, maintaining strict adherence to CAN-SPAM compliance across all enterprise communications.Deliver comprehensive monthly, quarterly, and yearly performance reports using Salesforce tools, supporting strategic decisions.Consistently exceed client expectations and meet Total Allocation Time (TAT), balancing workflow between offshore and onshore teams with daily status reporting.
Education
Rajeev Gandhi Memorial College Of Engineering & Technology
Bachelor of Engineering - Electrical and Electronics Engineering
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