Swetha S
Product Marketing Manager at S&P Global
- Role
- Product Marketing Manager at S&P Global
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Swetha S
Highlights- A full stack Product Marketer with research-focused mindset, storytelling nature, excellent customer support experience, and agile execution- Create and execute GTM strategies to launch a feature or a product. I manage the end to end activities of planning, pricing, advertising, launching, and adoption- Create collaterals like source messaging, product positioning, customer pitch decks, solution articles, product demos, website, landing pages and so on- Drive sales enablement activities like creating sales plays and training the sales team on new products- Drive product and thought leadership webinars for customers- A marketer who loves to market great products in simple yet effective ways- An expert in strategic planning, program management, content creation and results tracking- A creative mind with a thirst for creating crisp, fresh, and relatable content- A skilled project manager who gets things done swiftly and efficiently- I am a smart, intelligent, positive, enthusiastic and a humble person
Experience
Product Marketing Manager
May 2024 — Present · Denver, CO, US
Work with Product Management, Commercial leads and Editorial (Pricing) leads to understand their strategy and define product marketing strategies to meet business objectives.*Work closely with our Price Reporting experts and Product Management to plan, prepare sales enablement and execute on Platts price assessment launches, helping to maintain and build on our market leading position.*Provide a balanced combination of strategic thinking, market knowledge and project management, collaboration with Marketing functions and hands-on application of the marketing strategy.*Work with various stakeholders within the Commodity Communities to identify the types of sales enablement materials that are appropriate to support prospect & customer conversations per Diagnostic Business Sales Methodology.*Optimize and standardize the development of customer value propositions, based on the challenges, wants and needs of target personas in target industries across the team.*Develop simple, highly differentiated and values-based product, sector and solution messaging for the relevant target audience.*Develop customer-facing assets that map company and solution capabilities to customer needs.*Analyze metrics to help team identify what is and isn’t working.
Education
SRM IST Chennai
Bachelor's degree, Information Technology
2011 — 2015
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