Swetha Balakrishnan
Analytics Executive @NielsenIQ
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WORK HISTORY
Analytics Executive @NielsenIQ
Oxford, GB
Collaborated with major FMCG clients like Red Bull, Ferrero, and Britvic to uncover actionable insights and support commercial strategies using advanced analytics and market trends.• Led and supported key analytics projects to identify growth opportunities across distribution & assortment, pricing, and promotional strategy.• Delivered insights that influenced trade strategy and brand execution, driving measurable client outcomes.• Built strong client relationships through clear communication, proactive delivery, and stakeholder collaboration.
EDUCATION
Chinmaya Vidyalaya, New Delhi
Higher Secondary Examination, Matriculation
Savitri Vidyasala Girls Higher Secondary School, Trichy
Senior Secondary Examination, Tamil Nadu State Board
University of Birmingham
Master's degree, Marketing
Amrita Vishwa Vidyapeetham, Coimbatore
B.Tech, Electronics and Communication Engineering
ABOUT SWETHA BALAKRISHNAN
An Engineering graduate from Amrita Vishwa Vidyapeetham, I’m a resilient and career-driven professional with a positive attitude towards learning new skills. I have a green belt certification in Six Sigma and completed a few courses related to Marketing online as well. Having successfully completed my MSc Marketing (September 2021) with a dissertation on Sustainable consumption, I am aspiring to become a Global Marketing Executive with the knowledge obtained from my course studies and my work experience. I am seeking a challenging position in retail, most preferably related to Sustainability, and open to varied position in the marketing department that will enable me to capitalize on my professional experience. A highly motivated and an excellent communicator with an emphasis on creating a forward-thinking atmosphere driven by business needs, sales targets, and novel marketing ideas.My skills include analysis of consumer insights, market research, competitor analysis, product marketing, advanced data analysis, retail marketing, and creating brand marketing strategies for Sustainable luxury fashion brands.
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