Sweta Sriram
Content Strategy | Programming | Creative Direction | Production BBC Studios Asia
- Role
- Content Strategist - Asia at BBC Studios
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sweta Sriram
Content specialist with extensive experience in creative production, media distribution…
Experience
Content Strategist - Asia
Feb 2016 — Present
Shaping the content strategy for BBC Studios Global Media & Streaming in Asia across South, South East and North East Asia. Launched BBC Player India in 2023. Focusing on content strategy, curation, acquisitions and platform partnerships to expanding the reach of the streamer in the region. Through a data-supported, editorially-driven approach, we\'ve earned a highly engaged fanbase across two platforms - Amazon and Tata Play - over two years. Project management on original co-productions for BBC Earth Asia, including recently launched \"Deep Dive Korea: Song Ji Hyo\'s Haenyeo Adventure\"Editorial lead for Sony BBC Earth. Custodian of the BBC Earth brand in India and member of the JV channel’s Editorial Board. I drive the end to end content process and rights management for the JV as well as for the South Asia distribution business. I also support global content deals with partners like Discovery Inc, Amazon Prime Video and Netflix. BBC Studios Global Employee Awardee Sept 2018: Secondment with BBC Studios Singapore, to work on BBC Player, an OTT service with a Pan Regional presence in South East Asia.
Education
Symbiosis Institute Of Mass Communication
Post Graduation in Mass Communicaion
2005 — 2007
PSBB, Chennai
High School Graduation
1999 — 2002
MOP Vaishnav College For Women
Bachelor's Degree
2002 — 2005
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