Sweta Sinha

Experience

1. Sr Solution Architect, E-commerce

   Cisco

   Oct 2013 — Present

   As a Lead Solution Architect, played key role in designing Cisco’s commerce(CPQ) platform which processes transactions amounting to $50B annual revenue for Cisco. This CPQ platform is used by both the sales teams Sales Reps) and Cisco’s Partners Partners) and supports selling and buying of Cisco’s Hardware, Services, Software and Subscription products. •Designed a scalable and sustainable system to support Cisco’s subscription business(Webex/Collaboration and Security suites) which is now contributing to 20% of Cisco’s revenue($12B). Enabled capabilities to support On-Prem subscriptions and “Bundle offers”(Cisco Tetration Analytics) which includes a configurable Hardware product along with the subscription component. Also designed support and entitlement model for subscription products. •Built an enterprise-wide recurring revenue framework to measure and grow Cisco’s recurring revenue business. This covers end to end business process - Metrics Definitions, Goaling, Opty Mgmt/Forecasting, Crediting, Compensation and Reporting. •Designed capabilities to support volume selling of Cisco’s Software Products aka \"Enterprise Agreements\". Leveraged subscription model to support this business and also enabled subscription change management and True Forward capabilities. •Architected Partner Marketplace integration with Distributors/Partners(Ingram, Techdata, Westcon, Azlan) to help penetrate into SMB and mid-market. •Designed the process of selling refurbished products in-house on Cisco Commerce platform and integrate it with Cisco tools and processes. This helped minimize maintenance costs and provide scalability. •Enabled Cisco’s partner-led go-to-market strategy which enables collaboration between Cisco Territory Managers and Partner’ Sales Rep to share leads, target prospects and opportunity. The fundamental objective of this program was to be able to Leverage Partners as Cisco’s extended Sales Team