Sweta Raja
Marketing Consultant | Story-Driven. Strategy-Led. AI-Aware. Outcome-Obsessed.
- Role
- Gtm and Marketing Consultant at Multiple Companies
- Location
- Edison, NJ, US
- LinkedIn followers
- 500 followers
About Sweta Raja
Fluent In GTM Strategy | Brand Architecture | AI-Integrated Marketing | Sales Enablement…
Experience
Gtm and Marketing Consultant
Jan 2024 — Present
Collaborated with founder-led and growth-stage companies across AI SaaS, subscription F&B, and premium retail to build GTM strategies, sharpen positioning, and deliver full-funnel campaigns that drive measurable growth.Impact• Repositioned an AI-powered SaaS brand in the distribution sector, developed GTM messaging, sales enablement assets, and campaign workflows to support vertical expansion and post-event pipeline acceleration• Built lead nurture sequences and automation logic in HubSpot, Zoho and Mailchimp, improving conversion speed and campaign performance• Shaped the brand voice and messaging architecture for a global F&B subscription brand, launched onboarding flows and cultural content streams that increased trial-to-subscription conversions• Refined positioning to resonate with both diaspora and mainstream audiences across email, web, and packaging• Directed brand storytelling and campaign launches for a premium lifestyle label, developed influencer content kits, seasonal campaign strategy, and unified tone across retail and digital• Provided end-to-end content strategy and execution support: from strategic decks and landing pages to email flows, social assets, and in-store messagingPowered ByGTM Strategy · Brand Positioning · Content Architecture · Lifecycle Marketing · Sales Enablement · Marketing Automation · ABM · Campaign Execution · Cross-Channel Messaging
Education
Institute of Management Technology, Ghaziabad
Postgraduate Diploma, Marketing/Marketing Management, General
2009 — 2010
KLN College of Engineering, Madurai, India
Bachelor of Engineering - BE, Electronics & Communication Engineering
2002 — 2006
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