Swetank Sharma

About Swetank Sharma

A Digital Business Manager with 5 years of experience driving strategic growth and performance for high-profile clients across Media, Automotive, BFSI, Luxury, Energy, Education, FMCG, and Construction & Materials. Specializes in data-driven, full-funnel digital campaigns, combining performance marketing with brand-building strategies across Social, Search, Display, Video, and Programmatic channels.Has extensive experience managing international clients within the Indian market, including working on-site with clients to understand business objectives and translate them into actionable digital strategies. Known for a client-first leadership approach, strong stakeholder management, and deep understanding of both business needs and digital platforms to ensure optimal campaign performance and ROI.Passionate about emerging trends, new platforms, and innovative media solutions, with a strong focus on strategic planning and execution. Has successfully led and mentored teams, training 20+ trainees while fostering a culture of collaboration, learning, and execution excellence.

Experience

1. Business Manager - Digital

   WPP Media

   Jun 2023 — Present · Mumbai, IN

   WPP Media, part of WPP plc—one of the world’s largest advertising groups—operates through agencies like GroupM, MediaCom, and Mindshare, providing media planning, buying, and analytics.Work Experience- Led a diverse portfolio of flagship clients, driving full-funnel digital campaigns and shaping strategic growth initiatives- Spearheaded data-driven, brand & customer-centric marketing strategies, integrating performance marketing with long-term brand objectives- Directed strategic planning, campaign ideation, and execution, maximizing campaign ROI and operational excellence- Maintained a client-first approach, managing senior stakeholders, including on-site interactions, and translating business needs into actionable strategies- Delivered insights-driven recommendations through comprehensive performance reports, influencing future media strategy- Successfully led and mentored teams, training 20+ trainees in digital media strategy, execution, and client management- Championed cross-functional collaboration, aligning media, analytics, creative, and client teams for integrated solutions- Oversaw platform optimization and emerging trends, leveraging Google, Meta, Bing, YouTube, LinkedIn, Snapchat, DV360, and Google Analytics to drive growthKey Clients Managed:JioCinema (OTT – Sports | IPL), Viacom18 Network (Media & Entertainment – Colors, MTV, Nickelodeon, VOOT, Viacom18 Motion Pictures), and Crunchyroll (OTT / Anime Streaming); Tata Motors International (Automotive – Commercial Vehicles) and Castrol (Automotive Lubricants – Magnatec, Power, TurboMax, Edge, Activ); Kotak Mahindra Bank (Banking & Financial Services) and Sharekhan (Financial Markets); LVMH – Dior and Bulgari (Luxury & Lifestyle) and Platinum Guild International (Jewellery); TotalEnergies (Energy – Natural Gas), Schneider Electric (Energy & Automation), and Lauritz Knudsen (Electrical & Industrial Solutions); NMIMS (Education); Kellogg’s (FMCG); and UltraTech (Construction & Materials).

Education

• Navrachana School Sama (CBSE), Vadodara

  Secondary Education

• IIDE - The Digital School

  Postgraduate Degree, Digital Marketing & Advertising

  2020 — 2021

• Anand Vidya Vihar (CBSE), Vadodara

  Primary Education

• Vishwa Bharti Public School (CBSE), Noida

  Commerce (Mathematics)

• Delhi University

  Bachelor of Commerce (B.Com), Business/Commerce, General

  2017 — 2020