Sweta Priyadarshini
Senior Ux Designer @The NRMA
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WORK HISTORY
Senior Ux Designer @The NRMA
Work on My NRMA App, scope includes- research / user requirements gathering/ testing/ concept generation / Figma design / Delivery
EDUCATION
Monash University
Master of Business Administration (M.B.A.), Marketing and Corporate Strategy
General Assembly
User Experience Design
Miranda House, Delhi University
B.A., Geography
Delhi School of Economics
M.A.
SKILLS
ABOUT SWETA PRIYADARSHINI
UX & Service Designer with 15+ years’ experience delivering research-led digital experiences across enterprise environments including Telstra and NRMA.I take projects end-to-end — from problem framing and user research through to detailed UX design, testing, and delivery — ensuring strong alignment between user needs, business goals, and technical feasibility.What I bring- Mixed-method research & insight synthesis- Personas, journey mapping & service blueprinting- User flows & interaction design- End-to-end UX delivery in Figma (components, auto layout, interactive prototypes)- Usability & accessibility-led design- Cross-functional collaboration with product & engineeringTools: Figma, Miro, FigJam, Optimal Workshop, Contentsquare, Adobe Analytics, Service Blue Pirnt, Journey MapsI’m passionate about shaping meaningful services and intuitive digital products that are both human-centred and commercially viable.
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