Sweta Pathak

About Sweta Pathak

As a brand strategist with 24+ years of leadership across the media and hospitality industries, I bring a deeply customer-centric approach to every project.I specialise in crafting impactful user journeys, crafting impactful marketing communications, and conceptualising and curating exclusive events and experiential engagements. I combine brand strategy with sharp execution, ensuring every interaction drives engagement, loyalty, and brand growth.My expertise also extends to digital marketing strategy and subscriptions management, where I have worked on growing and nurturing customer bases through targeted campaigns, loyalty programs, and personalised experiences.Passionate about aligning brand narratives with audience needs, I have led initiatives across diverse platforms — from physical experiences to digital journeys — to deliver measurable business impact.Currently working on the launch of Subscriptions at ABP Digital. Setting up the communications, helpdesk and service processes as well as working on building a retention strategy.Key Skills:• Brand Strategy & Positioning• Marketing Communication Strategy• Events & Experiential Marketing (Conceptualisation, Curation & Execution)• Digital Marketing Campaigns• Customer Journey Mapping & Loyalty Building• Subscriptions Management & Customer Retention• Audience Engagement Strategy• Cross-functional Collaboration & Team Leadership

Experience

1. Senior Consultant - Marketing

   Abp Digital

   Feb 2021 — Present · Kolkata, IN

Education

• Carmel High School

  School

  1984 — 1996

• XLRI Jamshedpur

  Post Graduate Certificate in Sales & Marketing Management, Marketing

  2012 — 2013

• Calcutta University

  B.Com (Hons), Accountancy, Costing & Taxation, Mathematics

  1998 — 2001

• Birla High School for Girls

  High School Dip, Business/Commerce, General

  1996 — 1998