Shiri Weissmark

About Shiri Weissmark

I’m a results-driven leader and business development professional with a deep passion for healthcare—especially senior care. Known as a true “people person,” I bring tenacity, versatility, and a positive can-do attitude to every challenge.For over 20 years in management and business development, I’ve built and nurtured strong relationships with colleagues, clients, and stakeholders across the healthcare ecosystem. My work is driven by a clear purpose: enhancing quality of life and helping people navigate the complexities of healthcare with compassion and efficiency.In my next role, I’m excited to implement innovative processes and technologies that make care more accessible, personalized, and impactful—ultimately creating better experiences for seniors, families, and care teams alike.CAREER HIGHLIGHTS:• I’m a recognized leader who boosts productivity, improves efficiency, and builds team camaraderie. • I have a history of identifying marketing opportunities and converting leads to support business development goals in healthcare and other settings.• I am known for driving revenue growth by developing successful campaigns, strategies, and solutions.• I have a keen ability to increase profits by upselling to existing customers via promoting add-on services and amenities.• I served as a key member of the Opening Team for a luxury assisted living community; I contributed by identifying unique market positioning, supporting operations, onboarding residents, and helping with a successful launch.• I raised substantial awareness for a new senior living facility by overseeing the grand opening and associated events.Skills and areas of expertise: Business Development, Customer Success, Product & Services Marketing, Process Improvement, Contract Negotiation, Relationship Management, Project Management, Program Management, Event Planning, Sales Lifecycle, CRM

Experience

1. Growth & Partnerships Manager - South Fl

   Comfort Keepers

   Mar 2026 — Present · FL, US

   Driving growth and strategic partnerships for Comfort Keepers in South Florida through the Care & Safety Program powered by Sensi.AI.Develop and manage referral relationships with healthcare providers, hospitals, rehabilitation centers, and senior living communities.Promote the integration of AI-enabled safety monitoring to support proactive senior care, enhance family peace of mind, and extend the impact of in-home caregiving.

Education

• Florida International University

  BS, Hospitality Management

  1995 — 1999

• University of Haifa

  CERTIFICATE , MARKETING & PUBLIC RELATIONS

  1994 — 1995

Skills

• Leadership
• Negotiation
• Microsoft Office
• Sales
• Marketing
• Contract Negotiation
• Strategic Planning
• Due Diligence
• Project Planning
• Forecasting
• Financial Analysis
• Mergers & Acquisitions
• Logistics
• New Business Development
• Transportation
• Shipping
• Customer Service
• Management
• Team Building
• Operations Management
• Budgets
• Business Strategy
• Business Development
• Budgeting