Jim Sweeney

About Jim Sweeney

Marketing and public relations professional with more than 30 years of global agency experience serving consumer and business brands, including start-ups and industry leaders (e.g, Acuity Brands, Aflac, Anchor Hocking, Assurant, Avery Dennison, BF Goodrich, Big Lots, Boston Market, CarMax, Cleveland Clinic, Homax Products, Jo-Ann Stores, Lithonia Lighting, Magic American, Nordson Corporation, Price/Costco, Shake Shack, Walgreens, WearEver, Weiman Products, Westfield Shoppingtowns).I am passionate about and dedicated to the application and advancement of all communications – traditional, digital and social – to inform, educate, connect, engage, involve, recognize, motivate, encourage and reward.Specialties: Market Research | Strategic Planning | Advertising | Branding | Community Relations | Creative Services | Crisis/Reputation Management | Direct Marketing | Event Management | Mobile Marketing | Publicity & Media Relations | Social Media Marketing | Trade Show Marketing | Web Development & Search Optimization | Measurement & Analysis

Experience

1. CEO CCO

   Sweeney

   Aug 1986 — Present

   Sweeney specializes in the successful launch and subsequent support of companies and products – consumer, business, industrial, professional and institutional. We are a leading strategic marketing and public relations firm with proven \"big brand\" experience. We help organizations gain insight, build brand, increase awareness, protect reputations, attract traffic, drive sales, engage customers, build relationships, manage crises, monitor influences, motivate employees, expand markets and measure results.Through our specialty practices we offer deep expertise resulting from profound involvement with a wide range of companies and institutions.Our clients look to us for strategic and creative planning (the best thinking and the best ideas), the flawless execution of campaigns (the best service) and the achievement of exceptional results (the best ROI).Market Research | Strategic Planning | Advertising | Branding | Community Relations | Creative Services | Crisis/Reputation Management | Direct Marketing | Event Management | Mobile Marketing | Publicity & Media Relations | Social Media Marketing | Trade Show Marketing | Web Development & Search Optimization | Measurement & Analysis

Education

• Cleveland State University

  B.A., Mass Communications

  1974 — 1979

Skills

• Marketing
• Advertising
• Integrated Marketing
• Creative Direction
• Leadership
• Direct Marketing
• Social Media Marketing
• Email Marketing
• Social Media
• Strategic Planning
• Newsletters
• Public Relations
• Marketing Strategy
• Media Relations
• SEO
• Strategy
• Marketing Communications
• Event Management