Sweatha Panneer Selvam
Associate Data Analyst - Global Cs Forecasting @Booking.com
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WORK HISTORY
Associate Data Analyst - Global Cs Forecasting @Booking.com
Analysed large datasets from internal data lakes and support systems, including call, picklists, check-in, and intraday volume data to extract actionable insights- Built automated dashboards in Tableau to track last year vs current year actuals, forecast volumes, forecast types, and trend comparisons across regions and services- Designed and maintained workflows for automated dashboard refreshes, supporting real-time visibility and accurate reporting for global stakeholders- Ran and monitored data pipelines to generate forecast volume outputs, ensuring timely and consistent delivery to Global Capacity Planning and operational teams- Analysed historical trends, seasonality, marketing campaigns, product changes, and other external drivers to refine contact volume forecasts for both guest and partner services- Collaborated cross-functionally with Global Capacity Planning, Finance, and External Partner Services to align forecasts with staffing and budget planning cycles- Contributed to the ongoing improvement of forecasting models, data workflows, and reporting frameworks to support long-term scalability and business alignment.
EDUCATION
University of Madras
BCA, Computer Science
University of Madras
Master's degree, Human Resources Management/Personnel Administration, General
ABOUT SWEATHA PANNEER SELVAM
Workforce Planning & Forecasting Analyst with overall 5+ years of experience across Global Customer Support — with 2.5 years in Workforce Management and 2.6 years in Capacity Planning, Forecasting and Data Analysis.I specialise in aligning operational strategy with data-driven decision-making through capacity planning, FTE forecasting, budgeting, and data analysis. From calculating FTE requirements across 47+ languages to managing global cost center budgets, I bring end-to-end visibility into staffing needs and business alignment.Technically strong and detail-oriented, I work comfortably with large datasets, forecasting models, and workforce metrics. I’ve built dynamic dashboards (Tableau, Looker Studio), ran and monitored pipelines, and created automated workflows to support real-time planning and reporting.Collaborating with cross-functional teams across APAC, EMEA, and AMER, I focus on solving operational challenges along with constantly improvising the current processes.
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