Sydney Baldwin
Brand & External Marketing Leader | Energy Industry Storytelling • Digital Strategy • Integrated Campaigns
- Role
- Senior Digital Marketing Manager at Fluence
- Location
- Portsmouth, NH, US
- LinkedIn followers
- 500 followers
About Sydney Baldwin
I’m a marketing and communications leader with 10+ years shaping brand narratives, driving external visibility, and delivering integrated campaigns across the energy, government, and technology sectors.At Fluence, I drive brand and digital strategy. I guide global launches and strengthen market positioning through compelling storytelling, thought leadership, and consistent cross-channel execution. I’m passionate about translating complex technical topics into clear, credible stories that resonate with industry audiences. My approach blends creativity with data-driven rigor, and I collaborate closely across teams to ensure message alignment and impact.Skills: External Marketing · Brand Strategy · Digital Strategy · Copywriting · Social Media · Website Content · Integrated Campaigns
Experience
Senior Digital Marketing Manager
Feb 2025 — Present
Driving brand and digital marketing strategy for a global energy technology company, overseeing planning, execution, budgeting, and cross-functional alignment- Three global product launches, driving consistent messaging, dynamic creative, and external visibility- Visual brand and narrative refresh, improving clarity, cohesion, and external storytelling- Sustained growth across web and social channels, enhancing thought leadership and engagement
Education
Istituto Lorenzo de' Medici
Art History and Museology
2012 — 2012
The University of North Carolina at Chapel Hill
Bachelor of Arts (B.A.), UNC Hussman School of Media and Journalism
2010 — 2014
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