Swati Rani
Analyst @Accenture
- Role
- Data Science Analyst at Accenture Strategy & Consulting
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Swati Rani
Hi, I am Swati Rani, currently working in Accenture as Data Decision Science Consultant…
Experience
Data Science Analyst
Accenture Strategy & Consulting
Mar 2024 — Present · Gurugram, IN
Received Award under core values champion category- Set up tags and data layers using GTM/Web SDK/JavaScript, and performed tag audits for optimization- Configured Google Analytics 4 (GA4) and Customer Journey Analytics (CJA), and created exploration reports in GA4/CJA Workspace- Integrated martech tools and configured Adobe Target for activity and audience management with Target/AEP- Established CDP for data governance and consent management- Created and activated audiences based on business use-cases for targeted destinations- Leveraged platforms like AEP, Zeotap, and Segment to deliver robust solutions- Conducted data analysis to support informed decision-making.
Education
Bharati Vidyapeeth
Master of Computer Applications - MCA, Computer Science
2018 — 2021
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